While there is no cost to attend these events, registration is required. For additional information, contact Cassie Hutzler at (414) 270-3600 or

CLICK HERE for Individual Event Registration and Information


These sessions will take place at multiple locations around the State of Wisconsin. For a complete schedule of locations and dates, please CLICK HERE

About the workshop – offered statewide

Maximizing Your Conference Return on Investment (ROI) 101

Learn how to maximize the time, money and talent that you and your organization invest in attending and participating in a conference! Exhibiting, general networking and meeting with potential customers requires significant preparation and planning. This workshop will discuss the steps you will need to take before, during and after a government or corporate business conference/tradeshow to take advantage of all possible opportunities.

Topics include:

  • Doing your homework– how to develop your focus, goals and plan of attack
  • Creating targeted marketing materials including business cards, capabilities statements, websites and elevator pitches
  • Basics of time management and networking
  • Attracting people to your exhibit
  • Post event strategies

CLICK HERE to visit the schedule of upcoming sessions.

Who should attend the workshop?

  • Businesses preparing their pre and post event marketing strategies
  • Businesses preparing to exhibit at a conference or similar event
  • Businesses preparing to meet with current or potential corporate or government customers
  • Businesses looking for practical advice on growing their corporate or government networks and opporunities

A free ticket to the Marketplace 2018 Conference will be raffled off at each workshop!


What is the Annual Governor’s Marketplace Conference?

Each year, the MARKETPLACE Conference helps small, minority, women and veteran-owned company representatives learn about doing business with corporations, state, federal and local agencies. These markets represent billions of dollars of annual purchasing with special programs to include minority, women, veteran and disadvantaged business owners. You do not need a certification to attend this event!